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Marketing

Selected media should optimize advertising distribution across key channels to drive campaign results.

Please view Module Two Guidelines and Rubric for more details.
For this milestone, you will develop a media plan for the digital campaign overview (attached) for the client described in the Client Packet.
Prompt:
You will assume the role of an account executive with a small marketing firm that specializes in digital advertising campaigns.
You have been asked to develop a digital strategy for an existing (fictional) client who wants to develop a forward-thinking digital campaign that leverages key learnings from past campaigns.
In this milestone, you will develop a media plan that optimizes advertising distribution across key channels based on the client’s goals and resources. You will complete the media planning worksheet and provide the rationale for the choices outlined in the worksheet. Lastly, you will summarize the targeting specifications for each channel based on the campaign goals as well as the channel itself.
In addition to the Client Packet, you will find supporting resources, information, and templates in the Campaign Toolkit.
Specifically, the following critical elements must be addressed:
a. Worksheet: Complete the Media Plan Template, a worksheet you should use to identify key components of the media plan, such as channels, flight, and content type. Selected media should optimize advertising distribution across key channels to drive campaign results.
b. Rationale: Provide a clear, accurate rationale for the media options outlined in the media planning worksheet.
c. Targeting Specifications: Define appropriate targeting parameters for each channel and explain the rationale for selecting the identified targets.
Guidelines for Submission: For this milestone, you will submit the media planning worksheet, along with a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Any sources must be cited according to APA style.

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Marketing

****this week requires the second publish of my project.

publish 2 of your Marketing Plan is due this week. For assignment details and the grading rubric, please review the Course Project Overview in the Introduction & Resources Module, and contact your instructor if you have any questions.
**My chosen topic for this entire assignment involves baby and toddler products.**
****This week requires the second publish of my project. For ease of paper flow I’ve attached the first publish along with the Course Overview instructions. I am ONLY required to complete the second publish which involves:
publish 2
• Insights and Segmentation
• Product Strategy
Further details will be outlined in the attached Course Overview.****

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Marketing

Based on your analysis of the market, briefly summarize (1500 word maximum) the major problems and opportunities requiring attention in silver’s marketing mix, and related marketing issues

Your market analysis should include analysis of the market (size, structure, etc..), competitor intelligence (markets, positioning, strategies, etc..) channels of distribution, pricing, products, etc… that Silver must understand in your selected market(s).
Your market analysis should be based on reliable sources of information, such as corporate annual reports, trade association data, internal corporate reports, etc..
Based on your analysis of the market, briefly summarize (1500 word maximum) the major problems and opportunities requiring attention in Silver’s marketing mix, and related marketing issues
Market Analasys has to be done for the Country of Jamaica. Anything a new airline entering the market would need to make a decesion. The Airline is Silver Airways.

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Marketing

Be sure to read appendix a in the text and use the marketing plan outline (links to an external site.)

you will submit a substantial publish to your instructor for grading and feedback. Be sure to read Appendix A in the text and use the Marketing Plan Outline (Links to an external site.) from the Files folder in Canvas. It is recommended that you start working on your publish in Week 2 after your instructor has approved your topic. Complete as much as you are able in order to get an initial publish (approximately 75% of the final paper).

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Marketing

After watching below videos’ and reading the uploaded material, answer the questions.

after watching below videos’ and reading the uploaded material, answer the questions.

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Marketing

We’ll begin this week’s discussion with new product development.

We’ll begin this week’s discussion with new product development. Why do you think new products and product innovation are important for companies and customers? Give an example of a new product you have purchased or a repeat purchase of a product that has been innovated since the last version you owned.

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Marketing

You only have to do the first three factors of pestle which are political force, economic force, and social/cultural force.

As in the individual assignment you completed, you will use the PESTLE factors to examine the marketing environment. For each factor, be sure to provide specific information relevant to the SBU that you have chosen. You are required to use at least one quality source for every factor, but you can expect to use more than one in some cases. Any factor discussion devoid of a quality source will receive no credit.
Remember to focus on information as specific and as relevant to your SBU as possible. Avoid vague or very broad generalizations that may not be as important.
You only have to do the first three factors of PESTLE which are Political force, economic force, and social/cultural force. The other three are not needed. Also the subject of the topic and analysis is Google Play Store.*********Please make sure to include the sources for each of three forces

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Marketing

Please include in your ppt in the notes section, your talking points for each slide.

Written Assignment: Develop a marketing research plan for a company or organization of your choice following the method outlined in the book. Put the plan together in 10-12 PPT slides that describes: Step One — your problem, the decision alternatives, and your research objectives along with; Step Two— your marketing research overall plan Make sure you provide background on the company and any relevant information to the plan. Be prepared to share in class and present in small groups and potentially to the class. The PPT slides should be posted to Assignments in advance of the class. Please include in your PPT in the notes section, your talking points for each slide.

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Marketing

How the tattoo industry has grown in the united states in the past 10 years.

You are a new company named “Tatsby”. It is a brand new app for your phone to locate, book and pay for a tattoo artist. your slide show needs to include the following information.
1. How the Tattoo industry has grown in the United states in the past 10 years.
2. How much money the tattoo industry is making per year (show through graph of pie chart)
3. How can your app help the industry and how much money it could potentially make.
4. discuss an current competition you company may have in the United States. discuss how well or bad the competition is doing. (example, “Tattoodos” is another app used for artists)
5. discuss how your new company can do better than the competition.

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Marketing

Select an organization that markets to consumers.

Answer the following questions in a single document:
Select an organization that markets to consumers. Do not use Planet Fitness. Discuss all stages of the Buyer Decision Process for this organization using the example of a target consumer.
Select an organization that markets to other businesses. This should not be the organization you plan to use for the marketing plan assignment. Discuss how online shopping has changed in the business-to-business market using an example.
(For all dropbox assignments, remember to reference at least 2 sources; one must be the textbook plus one from a website, video, or other source. Use quotes for direct material taken and cite even if paraphrasing. )