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Please plan and manage your time accordingly.

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Semester Project
The purpose of this assignment is to have you connect the different parts of the course. In addition, now that you have an understanding of consumer involvement as discussed in this module, the time is appropriate to begin your semester project. The assignment is an approximately eight- to ten-page paper. It begins with identification of a product or service with which you have a high level of involvement and ends with you discussing the value of the project to learning.
1. Please see attached document for project instructions.
2. Next, complete and submit section 3 of the project.
3. As you move through the course you will notice that sections of the paper correspond to topics that are being covered. Keeping this in mind, you might consider addressing (i.e. writing your response) a particular question when in comes up in the course. For example, in question 3 self-concept, lifestyle and involvement are discussed in chapters 5, 6 and 7. You might decide the write up these questions while you are reviewing those topics rather than waiting until Module 7 to write the whole paper. Of course this is completely up to you.
3. The remainder of the project will be due in Module 7. Please plan and manage your time accordingly.

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